Why UI UX Design is Vital for the Success of Trading Platforms

Continuous adaptation allows trading platforms to stay relevant by integrating new tools and features that meet the evolving needs and preferences of traders, thereby maintaining a competitive edge. The ban prompted many trading platforms to switch to Progressive Web Applications (PWAs), which are less dependent on app stores and offer greater accessibility and resilience against policy changes. Over two years ago, the ban of MT4 https://www.xcritical.com/ and MT5 from Apple’s App Store created a considerable disruption in the retail trading industry.

Leveraging Technology for Design

He noted that by engaging in discovery processes, such as user research and workflow analysis, teams can uncover hidden pain points that may otherwise be overlooked. Cryptocurrency wallet He stressed the importance of getting to the root of what users are truly trying to achieve, rather than just focusing on specific feature requests. Is it possible to unite dozens of traditional banking features in a single Neobank app? The answer is “yes” if you combine cutting-edge technological innovations and banking user experience. If the option of applying for products can’t be easily added to your app, or it is required to visit the branch, you can still give your clients clues on how to do that from the app.

• Successful UX/UI design choices that start life off in the above manner eventually allow you to serve your clients better and help you stand out in a crowded market of cookie-cutter trading platforms.
• Try to think several steps ahead and provide your user with the options they will need in advance.
• User Feedback and InteractionAn important aspect of UX design would be to give users feedback, especially in the context of a trading environment that necessitates quick action.
• One of the most common UX blockers on fintech websites is a complex or cluttered navigation structure.
• Also, ensure your platform is available on mobile devices since many users encounter negative experiences when using desktop-intended websites on their mobile phones.

Ease the Setup of Recurring Payments

Our team also analyzed the product, market, and audience, based on which we developed a robust strategy ready for implementation. Our team helped create a strategy, UI/UX design, and development of the OTC platform. In 2021, the number of crypto application downloads climbed by 400% compared to the previous year. Consider that just the top five cryptocurrency apps in Google Play and App Store were downloaded 46 million times in 2021. As a designer my aim is to find the right solution that address user needs, generate business value and make the experience simpler and trading platform design more enjoyable. Use concise, action-oriented language for CTAs and ensure that they are visually distinct without overwhelming the page.

Principle #3. Establish a design system to ensure visual consistency

Through data-driven analysis, investors can make more informed decisions and identify potential investment opportunities. FinTech platforms offer personalized recommendations based on individual user behavior and market data. The look and feel of trading platforms haven’t evolved all that much in recent years, largely because of a logic of not wishing to reinvent the wheel or fix something that isn’t broken.

Make it Clear How to Review the Scheduled Payments

More and more customers are choosing to pay using a credit card or other technological advancements like Apple Pay because it’s simple and quick, and they don’t have to worry about carrying wallets stuffed with cash. In the example on the right, you can see that, under the main balance, there is an amount colored in green, as well as the day’s count. This is a sum that the Monzo app calculates by looking at how much of the user’s monthly cash is left compared to the number of days remaining in the month. This helps the users keep track of how much they could spend today and still stay on track for the rest of the month.

When the user gets to the mobile responsive form, he/she has to go through several screens filled with information and long descriptions about the product. But most likely the user won’t need all of this information if they have already decided to quickly set up a recurring payment. Users typically have mobile phones by their sides 24/7, so this information should be easily looked up in the financial app with no need to retrieve a physical card.

This not only allows traders to make informed decisions but also gives them a competitive edge in the market. With the vast amount of data available, it’s important for the platform to present this information in a user-friendly and easily digestible format. You may think that your trading software is flawless; however, users are reluctant to use it, they leave your platform, and you struggle to attract new clients.

By using the option to accelerate the difference two, three, five, times, the savings amount increases exponentially. The users get a pleasant surprise after they see that these small amounts combined actually move them closer to their goals much quicker than they had hoped. This is the reason why many customers choose the option to simply create another standard account and dedicate it to savings. The only aspect that differentiates the current account from a savings account is its name.

It can be done at home, on public transportation, on the street or in the shop. That’s why we should provide users with the most important information ASAP, right after login. The financial app should reassure the user and guide him through if any problem arises.

In addition, consistency makes it easier for users to understand and navigate the interface. The financial markets are dynamic, with constantly changing trends and conditions. A continuously improving platform can quickly adapt to these changes and can help cater to a diverse user base with varying needs and expectations. Continuous improvement helps ensure that the platform remains compliant with evolving regulations and industry standards and can address security vulnerabilities, protecting users’ data and investments.

It can be a very big pain if the financial app doesn’t offer the same functionality as the desktop version. An example is the option to review the account statement, which is often unavailable through the app. The customers were used to accessing this scenario from the desktop version, but times have changed in the digital age.

Continue reading to learn about common challenges, benefits, and reasons to improve the user experience of crypto trading apps. In the world of fintech trading platforms, personalization begins with tailored user profiles. This section unravels the importance of allowing users to create profiles that reflect their unique preferences, investment strategies, and risk tolerance. We explore how these personalized profiles become the foundation for a more individualized and engaging user experience, fostering a sense of ownership and connection with the trading platform. Security is paramount in fintech trading platforms, and two-factor authentication (2FA) emerges as a key safeguard. This section explores how 2FA adds an additional layer of protection, requiring users to authenticate their identity through multiple means.

By incorporating these key features, a trading platform can provide a seamless and efficient trading experience for its users. With the proliferation of well-designed digital products, users now expect every application to offer a smooth and cohesive experience. This expectation extends to trading platforms, where users demand functionality combined with simplicity.

Overwhelming newcomers with complexity is almost guaranteed to lead to a percentage of these newcomers deciding they may not be ready to sign up for your services. You cast a wide net to attract as many interested visitors as possible to your various offerings. But a big part of this numbers game is thinking very carefully about how prospective clients drop off at every step on the way to becoming full-fledged clients with funded trading accounts. One of the most effective solutions to this problem was pioneered by the crypto-trading world. As a new asset class with an assortment of novel challenges (owing to the uniqueness of crypto as an instrument), businesses in this space had to build their infrastructures from the ground up. They evolved quite different solutions to traditional FX or equities businesses.