6 Ways to Improve Google Rankings

So, by integrating primary, secondary, and LSI keywords naturally into your content, you can increases relevance and improves your chances of ranking higher. A solid SEO foundation is key to achieving long-term success in search engine optimization. This involves mastering foundational practices, advanced techniques, and ongoing analysis to ensure your website is fast, user-friendly, and easy to navigate. Poor website structure can hinder your SEO efforts, so prioritize creating a technically sound site with an excellent user experience (UX).

Don’t forget to add other required details (location and country). Regularly monitor your business’s ranking and adjust your strategies accordingly. Use tools like Google Analytics and SEO Anomaly Google Search Console to track performance. While the quantity of your backlinks is important, high-quality backlinks—from authoritative, reputable websites—carry more weight. Google favors these backlinks as indicators of credibility and reliability.

After all, it shouldn’t be just about appeasing the search engines, but also about keeping your users safe. The fact that Google will reward you for this extra measure is merely a nice gesture. Backlinks are still critical for SEO, but the emphasis should be on quality over quantity. Links from reputable websites signal to Google that your site provides authoritative and valuable content.

The Listing Management tool shows you an overview of your business’ online presence. It includes an overall assessment of your online presence, the number of listings to fix, average star ratings, and the total number of reviews for your business listing. By following local SEO best practices, you can attract nearby customers, boost foot traffic, and increase conversions for your physical business. The piece you’re reading right now (or any of our other blog posts) is an example of content creation for on-page SEO.

SEO for SaaS: 7 best practices to drive growth

But if you can publish long content you generally should publish long content. This is why I made sure my page covered EVERYTHING anyone would possibly want to know about optimizing their site for mobile devices. I’m competing against giant authority sites like Semrush and Search Engine Journal.

Focus your attention on local searching

This helps you identify areas for improvement and refine your strategy to stay ahead of the competition. When writing your guest posts, ensure the content is informative, engaging, and optimized with localized keywords relevant to each location. Include links to your location pages naturally within the content to give readers direct access to your services. Local SEO and online authority depend on high-quality, localized backlinks.

• Choose 3-5 pieces of content to start with and expand to more pages once you start to see results.
• Within the Position Tracking tool, you can also review how your keyword rankings have changed over time.
• By utilizing this data, you can create content that speaks directly to the preferences of your target audience and optimize your SEO efforts for maximum impact.

Join over 3 million smart website owners who use AIOSEO to improve their website search rankings. To improve your Google rankings without getting penalized, learn what activities Google penalizes. In short, avoid black hat SEO techniques like keyword stuffing and link schemes. In addition, it’s crucial to post accurate hours of operation, and update those if/when they change.

Not all searches have a featured snippet, others might even have two, like this one. Mobile usability is a very important part of your Google rank in 2022. If you haven’t developed and tested a mobile site or responsive site yet, this is the year to do it. To measure core web vitals, you might use the Chrome User Experience report, PageSpeed Insights or the Core Web Vitals report on Google’s Search Console tool suite.

While Core Web Vitals (e.g., LCP, FID, and CLS) are important indicators of performance, don’t get bogged down chasing perfect scores. A site that’s technically sound and provides a great user experience will naturally outperform competitors in the long run. In some instances, Google interprets visuals as the most suitable form of meeting search intent. Queries such as “How to…” tend to tap into video content, and get rewarded with higher rankings.

Promote backlinks from local companies, directories, and community groups. Backlinks may also be earned by collaborating with local bloggers or influencers to promote your client’s locations. We’ll also cover enhancing mobile search and developing a strong internal and external linking strategy to improve your website’s visibility. Internal linking is one of the easiest and most effective strategies to improve your Google rankings. This strategy boosts the visibility of your high-priority pages and helps distribute link equity throughout your site.