How to Rank Higher on Google in 2025: The Latest SEO Strategies for Better Search Visibility

When adding products and services, include the name, description, and price (if applicable). The full description will show up once a searcher clicks on the product. Also, Google may link to your products from your category section. For a deeper dive into this optimization strategy, check out this post on how to get more Google reviews.

Exploring Add-ons and Scripts for Advanced Ranking

• In addition, since the query is so specific to their needs, there are likely less competitors you need to beat out to rank at the top of the SERP.
• Refreshing your content will ensure that you’re offering users the best (and most up-to-date) information and driving increased keyword visibility.
• Make sure your reviews and website content highlight the specific terms you want to rank for, so Google picks them up.
• Unfortunately, Google won’t directly tell you what your competitors rank for, but a handful of 3rd party SEO tools do exactly that, making the work much easier.
• Content that ranks well today might not maintain its position tomorrow.

You can see the article I wrote about niche business ideas right here. The process of knowing nothing 10 years ago to now using SEO as a way to drive my full-time business is still astounding to me. Ever had the experience of scrolling through a long spreadsheet in Google Sheets, only to lose track of which data belongs where? Navigating spreadsheets can sometimes feel like deciphering a complex map without a compass. By locking a row, especially the header, you ensure it stays visible as you scroll down.

Since we’re now linking our topically related pages together, we now want to make sure to optimize our linking strategy for maximum SEO impact. If you’re new to SEO, you should absolutely make sure your website is friendly to search robots such as Googlebot. You can do this easily with online tools such as Hubspot’s Website Grader or Moz’s On-Page Grader, for example.

Make sure that your formula references the correct data, especially if you’ve moved things around. From a UX standpoint, this is a positive move because some visitors prefer reading over watching a video—and Google wants to rank content that appeals to as many searchers as possible. You must include the required VideoObject properties for your content to be eligible for display as a video rich result. It means that if you’re ranking high in Google already, you can get those pages to show up in Google’s “Videos” tab by embedding a relevant video. Go to the “Organic keywords” report, then add a relevant keyword to the “Include” filter.

When directing people to your site you don’t want a large URL. Accuracy is crucial when creating a ranking system, especially when dealing with important data. A small error can throw off your entire order, leading to potential misunderstandings or decisions based on faulty information. Add subheadings and images to make the published transcript a good alternative for those who prefer text over video. Video SEO is not only about getting more YouTube video views from Google.

Integrating with Other Tools

In other words, ranking factors are the things that affect whether you rank in Google for your desired keywords, and how high you rank. The more links to your store you have on sites that Google views as good quality, the higher your store’s perceived quality will be, which in turn helps improve your ranking. An essential part of your overall link management strategy is reviewing and fixing broken links. They not only negatively impact your customer experience, but hinder your store’s standing and ranking with Google. Simply put, too many broken links tell Google that your store quality is lacking.

The first step in content optimization is conducting periodic content audits. You need to identify outdated, irrelevant, or underperforming content. Track key performance metrics such as bounce rate, time on page, and conversion rates.

For example, let’s say we want to build links to our beginner’s guide to SEO. If we search Google for SEO Anomaly competing pages with the Ahrefs’ SEO Toolbar installed, we’ll find that one has links from over 14K referring domains. For example, our site has two very similar pages about meta keywords. We have a blog post explaining meta keywords and a glossary page that does the same thing.

Look for keywords with a good balance of search volume and competition to rank your site or page higher in Google search results. For how to rank higher on Google, you first need to optimize your website page with relevant keywords. Internal linking is the process of adding links to web pages that lead to other pages on the same website.

Get found by your audience by boosting your keyword rankings. Here are 12 steps you can take to improve your search results positioning. Don’t forget to continuously track your target keywords’ rankings using SEO tools or specialized rank-tracking software.