The Quick Start Guide to On-Page SEO Basics 2025

We created this complete guide to help refresh your on-page SEO knowledge and keep you updated on the current best practices for optimizing on-site ranking signals. On-page SEO has changed a lot since the beginnings of search engines– while some of the fundamentals stay the same. Having core competency in on-page SEO while keeping up with newer techniques is invaluable to keeping your competitive edge. User experience considers the ease, smoothness, and accessibility of use for visitors to your site. It includes many factors, but the following are some of the most important.

Build links from relevant websites

All in One SEO allows you to create global settings for image optimization. If Google chooses to use your meta description, don’t be surprised if it changes its mind later. When people searched for “what is wordpress multilingual seo,” Google wanted to display our page but customized the description to match the search term. Similarly, when it comes to adding your keyword to more subheadings, use your own judgment. If adding it will make for an awkward read, then skip the recommendation. We’ll walk you through how to implement proven on-page techniques to boost your rankings, traffic, and conversions.

• You can mark the product page, book, event, article, recipe, breadcrumbs, pictures, videos, star rating, carousel (especially for mobile results) and a few more.
• But if you see any important URLs of landing pages, blog posts, categories or products, there can be a problem.
• Heatmap tools like Hotjar or Crazy Egg can visually demonstrate how users navigate your pages, helping you optimize for better engagement.
• Below are some things that should already be in place, but sometimes have glitches so they’re easy troubleshooting if your page is not performing as well as you expected.
• I use this free LSI keyword generator from Keysearch to find relevant LSI keywords and phrases.
• The days of bombarding a page with your target keyword(s) are over.

What is an example of on-page SEO?

Each page on your website should have a unique, descriptive title tag. What you input into your title tag field will show up here in search results, although in some cases Google may adjust how your title tag appears in search results. Another way to help optimize your images (and improve your page speed) is by choosing the right image format. If there are dozens, hundreds, or even thousands of locations, a store locator widget could be employed to help you scale. Viewing Google’s cached version of the page shows the content Spotify provided to the search engine.

Meanwhile, off-page SEO efforts include earning backlinks from other reputable websites. On-page SEO is a type of search engine optimization (SEO) that uses on-site optimizations to improve a page’s rankings in relevant search results. In my experience, the closer the keyword is to the beginning of the title tag, the higher your chances of ranking for that keyword (all other factors aside).

There are a lot of tools available to conduct site audits and crawls, such as Screaming Frog and SE Ranking. These tools have the ability to scan your entire website, map out all the URLs, and identify the pages that are not linked to from the other pages of the site. Finding orphan pages on your website is not as complicated as it seems. With the right tools and methods, you can be able to uncover those hidden pages that are missing from your website structure.

Schema can enhance your search results with rich snippets like star ratings, product prices, or FAQs. These visual elements make your results stand out and attract more clicks. For example, adding FAQ schema to a page ensures your answers appear directly in search results. Focusing on these elements can significantly boost page load speed and deliver a better user experience. By storing elements like images and scripts on a user’s device, caching eliminates the need to reload these files during future visits.

Entity-based SEO is a modern type of SEO that ensures that Google really understands what your content is about. Having fresh, up-to-date content can help you improve your rankings. It can also breathe life SEO Anomaly into content you’ve written in the past.

We’re a full-service digital marketing agency with 25+ years of experience. Our award-winning team of SEO professionals is pumped to learn about your business, industry, and goals to deliver the results you need and grow your bottom line. Additionally, despite the shift with AI search getting more popular, traditional search still reigns supreme. You still need to optimize your on-page SEO to ensure you continue to perform well in traditional searches, while expanding your presence in alternative search platforms. Another on-page SEO factor to consider is the optimization for the featured snippet, also known as position 0.