100% Free Technical SEO Site Audit Checklist & Beyond

Before we mention anything else, it’s necessary to emphasize that every article needs to be well-structured, with the end user in mind. This is not only important for the search engine but also for all the bloggers and visitors who are going to link or share said content. Without a good copy, you shouldn’t even try optimizing your website. It also provides you suggestions on how to improve your overall website’s score so you can achieve higher rankings in search results. Google Search Console (GSC) is the powerful FREE tool from Google that every website owner should use. It gives the important data including the website issues or errors that are preventing your site to get higher rankings in search results.

TruSEO On-Page Analysis

Before you partner with an agency for an SEO audit, discuss their implementation rates. It won’t provide your team with an exact price, but it offers a general idea of what implementation could cost — and if it aligns with your budget. For example, an expedited SEO audit for a 100-page site could have double the cost of an expedited audit for a 50-page website. In comparison, a larger agency can handle a much higher workload. They have enough team members, which allows the agency to charge a lower rate for their services. The experience of the agency, however, can offset these decreases.

ROAST TOOLS

If you are serious about increasing your search traffic, the $18 Pro subscription to Claude is the way to go and is WAY better than ChatGPT which costs $200/month. Pro Claude users get access to the Projects feature within Claude. To do an efficient SEO audit, you also need a structured approach.

This makes it easier to present a holistic view of your SEO performance. And show not only where you rank but also how those rankings translate into actual search traffic. While best for agencies (Semrush offers a portfolio of digital marketing tools), the company still SEO Anomaly provides free SEO audits that businesses of all sizes can use — for up to 100 URLs. That’s why it’s so important to review and improve your contextual links during your SEO audits.

While this is okay for users, search engines may consider them different websites. This means you may have problems with indexing, duplicate content issues, and loss of page rank. An SEO audit is the process of evaluating the SEO performance of a website. The main goal of an SEO audit is to identify issues and find new opportunities to help you achieve higher rankings in search engine results. It usually covers indexing, technical SEO, keyword research, on-page SEO, and competitor analysis. An SEO audit is one of the key actions of an SEO professional or website owner.

• Again, WP Sheet Editor can speed up the process if you use WordPress (more on that in a moment).
• And to make it easier, I’ve created a free website audit checklist that you can refer to as you follow along.
• If you’re an online retailer, our team has extensive eCommerce expertise and can deliver one of the most detailed and comprehensive eCommerce SEO audits available.

Recovering from an SEO penalty can feel like an uphill battle, but with the right approach, it’s entirely possible to regain lost rankings. Whether it’s hitting a target number of organic sessions, ranking for priority keywords, or increasing revenue, you can define it as a goal. For example, you can pull keyword rankings and backlink data from Semrush. Then combine it with Google Search Console data to highlight clicks and impressions. “We wanted to democratize the depth and quality of professional SEO audits, typically costing over £1,000, by making them accessible to every business, absolutely free.”

The audit should identify all strengths and weaknesses of the website that affect organic visibility. A well-executed SEO audit can serve as a punch list of task ideas and be used to develop, support, or execute an active enterprise SEO strategy for your organization. The “Free SEO Tools” page is a valuable asset for anyone looking to optimize their website’s performance in search engines, offering a wide range of tools and resources at no cost. Core Web Vitals are a set of specific ranking factors that Google considers essential for measuring user experience.

It will also evaluate how friendly your website is to search engines and determine how easy it is for users to navigate your website to find the content they are looking for. This type of audit processes the links pointing to your website to find potential issues or opportunities in your backlink profile. By evaluating your links, this audit will help optimize your site to rank for your target keywords. Auditing internal links involves analyzing link structure for proper navigation, user experience, and link equity distribution.