This length gives you enough room to communicate the page’s value while making sure your message stays intact on both desktop and mobile search results without being truncated. If you’re wondering how meta descriptions actually work, you’re not alone. Below, you’ll find real-world tips for crafting meta descriptions, plus examples showing what works and what…
The most important SEO tasks involve creating helpful content that will make users happy, promoting your website to gain search engines’ trust, and offering a great user experience. SEO, or search engine optimization, is the lowest-cost and most effective ways to drive traffic to your website. Building up backlinks—that is, getting your website linked to…
A search engine like Google has its own proprietary index of local business listings, from which it creates local search results. RankBrain is the machine learning component of Google’s core algorithm. Machine learning is a computer program that continues to improve its predictions over time through new observations and training data. In other words, it’s…
Basic to image SEO, you need to use a file format that search engines can index. Beyond that, the file format you choose affects the quality and download speed. Remember that search engines would rather rank a picture if it’s on a webpage that will satisfy the searcher’s intent with more relevant content. This enables…